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![]() ![]() Seeing the warning that ad serving has been limited in your AdSense account is a concern and can be costly to a publisher. The most recent substantial update was November 2021 Note: This article was originally posted on 14th December 2020 and has been regularly updated show the most up to date information. Invalid traffic has been a major theme for Google for the last couple of years and there has been a rise in enforcement action, in an attempt to protect the digital advertising ecosystem from fraud and bad ad experiences. Ad serving limits are a common pain point amongst AdSense publishers.
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